Everyone knows that Icarus's father made him wings and told him not to fly too close to the sun; he ignored the warning and plunged to his doom. The lesson: Play it safe. Listen to the experts. It was the perfect propaganda for the industrial economy. What boss wouldn't want employees to believe that obedience and conformity are the keys to success? But we tend to forget that Icarus was also warned not to fly too low, because seawater would ruin the...

"This is a manifesto about ideas. Big ideas, small ideas, and outlandish ideas. Ideas that innovate, ideas that disrupt markets, and especially ideas that irritate. More than ideas, though, Mad Genius is about how ideas are born and the role they play in entrepreneurial thinking. This is a manifesto for managers who want to become leaders and leaders, who want to blow up mediocrity. Because whether you work in a traditional business, a nonprofit service...

Sudden flashes of inspiration have triggered many discoveries and inventions throughout history. Are such Aha! moments merely random or is there a way to train the brain to harness these seemingly unpredictable creative insights? In this overview of the latest neuroscience findings on spontaneous thought processes or "snaps," Dr. Katherine Ramsland describes how everyone can learn to improve the likelihood of their own Eureka moments by adopting certain...

Mind mapping is a structured visualisation technique that can improve all areas of your personal and professional life. Rustler explains how mind mapping works, and walks you through proven techniques for everything from project management to maximising creativity.

"Readers will learn how to work through the four steps of The Invention Cycle: Imagination (envisioning things that do not yet exist), Creativity (applying your imagination to address a challenge), Innovation (applying creativity to generate unique solutions), and Entrepreneurship (applying innovation, to bring ideas to fruition, where our ideas then gain the power to inspire the imaginations of others). Using each step to build upon the last, you...

The author encourages children to dream big and think creatively all their lives in this rhyming story.

"The author meditates on the search for an idea, and the wonderful feeling when the right idea comes along, unleashing the creative process." --