Clotaire Rapaille
Author
Language
English
Description
For decades, Clotaire Rapaille's work focused on how people's relationships with the most important concepts in their lives-love, health, and money, for instance-are guided by subconscious cultural messages. But recently, he has uncovered a new phenomenon: a "global unconscious," or core values and feelings that are consistent worldwide-the result of our constant interconnectedness. He has also identified a new group who are paving the way for the...
2) The Culture Code: An Ingenious Way to Understand Why People Around the World Live and Buy As They Do
Author
Language
English
Description
Internationally revered cultural anthropologist and marketing expert Clotaire Rapaille reveals for the first time the techniques he has used to improve profitability and practices for dozens of Fortune 100 companies. His groundbreaking revelations shed light not just on business but on the way every human being acts and lives around the world.
Rapaille's breakthrough notion is that we acquire a silent system of Codes as we grow up within our culture....
3) The culture code: an ingenious way to understand why people around the world buy and live as they do
Author
Publisher
Broadway Books
Pub. Date
2006.
Language
English